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When they don't match, 2007
illustration/concept
The "You'll manage" column was about the difference between companies' self-perception and reality. Almost intuitively, some marketing tends to reflect companies' biggest flaws, according to columnist Chris Allison. I wanted to show something seeing a lesser version of itself in the mirror. A lion and kitten? Not polar enough. And then I thought of a sock monkey. Bingo.
 
 
 
   
     
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